Open or Delete: Decision-makers’ Attitudes Towards E-mail Marketing Messages
نویسندگان
چکیده
منابع مشابه
Emotional Decision-Makers and Anomalous Attitudes towards Information∗
We use a simple version of the Psychological Expected Utility Model (Caplin and Leahy, QJE, 2001) to analyze the optimal choice of information accuracy by an individual who is concerned with anticipatory feeling. The individual faces the following trade-off: on the one hand information may lead to emotional costs, on the other the higher the information accuracy, the higher the efficiency of de...
متن کاملPurported Responsible Address in E-Mail Messages
By submitting this Internet-Draft, I certify that any applicable patent or other IPR claims of which I am aware have been disclosed, or will be disclosed, and any of which I become aware will be disclosed, in accordance with RFC 3668. Internet-Drafts are working documents of the Internet Engineering Task Force (IETF), its areas, and its working groups. Note that other groups may also distribute...
متن کاملE-cigarettes: facts, perceptions, and marketing messages.
Electronic cigarettes (e-cigarettes) are perceived as an alternative to standard tobacco cigarette smoking, primarily because of the e-cigarette industry's marketing messages. However, scientific studies about e-cigarette safety and efficacy remain limited. This column presents some of the issues associated with e-cigarette use, such as potential components of regulation, perceptions that e-cig...
متن کاملMining E-Mail Messages: Uncovering Interaction Patterns and Processes using E-Mail Logs
Buzzwords such as BAM (Business Activity Monitoring), BOM (Business Operations Management), BPI (Business Process Intelligence) illustrate the interest in closing the business process management loop (van der Aalst and van Hee, 2002; Dumas et al., 2005). This is illustrated by the Figure 1, which shows the increasing level of support for closing the so-called BPM lifecycle. The lifecycle identi...
متن کاملConsumers’ Attitudes toward Unsolicited Commercial E-mail
Using Psychological Reactance as the framework, this study sought to understand consumer attitudes towards two major direct marketing techniques: unsolicited commercial e-mail and postal direct mail. In particular, audience perceptions of advertising intrusiveness, perceived loss of control (as conceptualized by Psychological Reactance), and irritation regarding the direct marketing techniques ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Advances in Social Sciences Research
سال: 2014
ISSN: 2055-0286
DOI: 10.14738/assrj.13.201